Communicating is hard. Yet it is called a soft skill. It’s easy to over communicate. It’s easy to under communicate. It’s hard to communicate. Rather, it’s hard to communicate effectively. Communicating effectively comes down to succeeding at a single goal: Make A Point – Transfer an idea from one brain to another in a way that creates common understanding
Multi-million dollar projects fail because communicating effectively is hard. Employee morale plummets because communicating effectively is hard. Share prices nosedive because communicating effectively is hard. Marriages end because communicating effectively is hard. People and companies die because communicating effectively is hard.
The price of poor communication is steep. For many that’s a hard pill to swallow. It’s so hard to swallow, many would rather call it a soft skill that put in the hard work to do it well.
