Lead people with your message. The higher we are within an organization, the less our people see us. The ‘impressions’ we make influence when we’re are not present. We have to make our ‘impressions’ last. A powerful message is our influencer in our absence.
A well-crafted message illustrates our priorities. It shapes our ethos. It guides decisions and behaviors. It’s short and simple.
The key: KISSS! Keep it Sesame Street Simple! If the average 10 year old can’t understand it, start over.
Here are examples:
3M – Innovation
BMW – The Ultimate Driving Machine
Avis – We Try Harder
